The Intention Students of Economic and Business using Islamic Banking: The Theory of Planned Behavior Approach

Authors

  • sugiyanto Sugiyanto Universitas Esa Unggul

Keywords:

Behavior, Behavior intention, Attitude toward Behavior, Subjective Norm, Perceived Behavior Control, Degree of Religiosity, Islamic mass organization, Gender

Abstract

This study empirically examines factors that influence student interest in using sharia banking using a modified Theory of Planned Behavior/TPB approach. By using this model is expected to find a formula that can be used by Islamic banking to increase the number of customers among the students. Respondents are Muslim students at the Faculty of Economics and Business at Esa Unggul University which is active in the even semester of 2016. The sample selection using purposive sampling is done by distributing questionnaires to selected classes. From the result of data analysis of attitude variable to behavior, subjective norm, perception control has positive effect to interest of using   Islamic banking while the level of religiosity, variable of participation in Islamic mass organization and gender does not influence to interest of using Islamic banking but active respondent in Islamic organization and female respondents have higher tendency to use sharia banking

Additional Files

Published

2020-01-10

How to Cite

Sugiyanto, sugiyanto. (2020). The Intention Students of Economic and Business using Islamic Banking: The Theory of Planned Behavior Approach. Journal Advancement Center for Finance and Accounting, 1(1), 26–38. Retrieved from https://journal.jacfa.id/index.php/publish/article/view/2