Pengaruh Product Quality, Service Quality Terhadap Intention to Repurchase Melalui Customer Satisfaction Pada E-commerce Sociolla

Abstract

This research aims to find cut the Effect of Product Quality, Service Quality on Intention to Repurchase Through Customer Satisfaction on E-commerce Sociolla. The population that participates in this research is all the consumers that have bought any products also used products from Sociolla E-commerce aged 14 to 35. By using the non-probability technique sampling with purposive sampling and obtained samples of 145 people. Path Analysis is the statistical tool that have been used in this research. Using SPSS Statistic software as a data processing. The result of this research indicates that Product Quality and Customer Satisfaction have influenced positivelty to Customer Satisfaction. Service Quality and Customer Satisfaction have positive effect on Intention to Repurchase. Customer Satisfaction is an intervening variable for Product Quality.