JATMIKO, J. PURCHASE DECISION BASED ON BRAND AMBASADOR AND KOREAN WAVE VIA BRAND IMAGE ONLINE SHOPPING : PURCHASE DECISION BASED ON BRAND AMBASADOR AND KOREAN WAVE VIA BRAND IMAGE ONLINE SHOPPING . Journal Advancement Center for Finance and Accounting, [S. l.], v. 3, n. 03, p. 31–49, 2023. Disponível em: https://journal.jacfa.id/index.php/publish/article/view/67. Acesso em: 9 may. 2024.